//Parallel

Uncharted Table

Uncharted Table hero video: an aerial view of a hot air balloon's shadow over a remote glacier dining table

Hospitality // Entertainment // Experience

Uncharted Table

A parallel original concept

Uncharted Table

Vertical view along a volcanic dining table set with dark plates and red flowers — Spatial Design by Parallel Creative Agency — Uncharted Table, hospitality

the concept

Uncharted Table places contemporary gastronomy within some of the world's most remote and arresting landscapes.

Side view of a white-clothed dining table projecting over a sheer coastal cliff — Spatial Design by Parallel Creative Agency — Uncharted Table, hospitality
Snow dining place setting framed by blue chairs, white candles and mountain terrain — Spatial Design by Parallel Creative Agency — Uncharted Table, hospitality
Long glacier dining table extending toward snowy peaks with transparent floral centrepieces — Spatial Design by Parallel Creative Agency — Uncharted Table, hospitality
Vertical aerial view of a precisely aligned dining table and blue chairs in untouched snow — Spatial Design by Parallel Creative Agency — Uncharted Table, hospitality
Dark place setting, glassware and dense red flowers overlooking a steaming crater — Experience Design by Parallel Creative Agency — Uncharted Table, hospitality

the challenge

Every destination presents a new challenge.Unfamiliar journeys, original menus and one extraordinary table.

Close-up of Uncharted Table branding on a hot-air balloon above snowy mountains — Brand Design by Parallel Creative Agency — Uncharted Table, hospitality and travel

the journey

Experience the journey, travelling by helicopter, hot air balloon, or trekking across untouched snow.An arrival as memorable as the table.

Vertical aerial view of an intimate dining table suspended beyond a grassy sea cliff — Experience Design by Parallel Creative Agency — Uncharted Table, hospitality and travel

Some tables can't be booked.

Parallel

Parallel created Uncharted Table, including its destination-dining format, name, identity, destination editions, journeys, guest experience, table and spatial designs, imagery and films.

Delivery

SectorHospitality & Entertainment

ProjectBrand, Spatial, Experience

ScopeConcept, Brand Identity, Format Development, Guest Journey, Experience Design, Art Direction