//Parallel
Portrait view of a Love Ginger branded forecourt and vending machine in daylight — Brand Direction by Parallel Creative Agency — Love Ginger, retail

Drinks // Brand // Campaign

Love Ginger

Model resting on an orange surface with stacked ginger and lemon above her head — Campaign Direction by Parallel Creative Agency — Love Ginger, drinks

Made from real ginger root, lemon and carrot juice.

Love Ginger is a sparkling ginger
drink with bright citrus notes and the
unmistakable warmth of fresh ginger.

Available in two expressions.

Naturally Fiery delivers a smooth, balanced warmth.
Extra Fiery turns up the heat.

Close portrait of a red-haired model sipping from a Love Ginger can — Campaign Direction by Parallel Creative Agency — Love Ginger, drinks
Portrait macro of golden carbonation bubbles — Product Design by Parallel Creative Agency — Love Ginger, drinks

Love at first sip.

Full-length portrait of a model holding Love Ginger beside a vintage car — Campaign Direction by Parallel Creative Agency — Love Ginger, drinks

Real ginger at the heart of every can.

Single sliced ginger root standing upright against an orange background — Product Design by Parallel Creative Agency — Love Ginger, drinks
Cream Love Ginger can pouring into a glass beside ginger and lemon — Product Design by Parallel Creative Agency — Love Ginger, drinks
Two ginger root slices balanced vertically against an orange background — Product Design by Parallel Creative Agency — Love Ginger, drinks
Portrait view of a Love Ginger desert forecourt and vending machine at sunset — Brand Direction by Parallel Creative Agency — Love Ginger, retail

For those who like it hot.

Parallel

Parallel created Love Ginger, including its proposition, name, identity, packaging, retail environment, campaign world, central character, imagery and film.

Delivery

SectorDrinks

ProjectProduct, Brand, Campaign

ScopeConcept, Creative Direction, Visual Identity, Positioning, Packaging Design, Art Direction, Retail, Campaign, Film Direction