//Parallel

Loom — Culture, Lifestyle and Experience

Cream gown framed by an oversized textile Paisley motif against a blue backdrop — Window Concept by Parallel Creative Agency — Loom, fashion

Culture // Lifestyle // Experience

Paisley, Tartan, Tweed.

Visitors gathered around the immersive circular fashion and textile installation — Experience Design by Parallel Creative Agency — Loom, culture

Loom presents Scotland's most renowned textile traditions.

Night-time view along the arched windows of the Loom textile exhibition — Window Concept by Parallel Creative Agency — Loom, culture

Paisley, tartan and tweed are recognised as expressions of identity, fashion, industry and material innovation.

Close-up of layered blue and cream lace forming an oversized Paisley pattern — Window Concept by Parallel Creative Agency — Loom, fashion
Close-up of raw fleece, spun wool and knitted textile forms suspended in the Tweed display — Window Concept by Parallel Creative Agency — Loom, fashion
Red tartan fashion garment displayed beneath hanging woven tartan panels — Window Concept by Parallel Creative Agency — Loom, fashion
Loom hero video: arched storefront windows displaying Paisley, Tartan and Tweed installations

Immersive environments, contemporary fashion and large-scale installations trace the relationship between pattern, process and material.

Coloured threads cascading through circular metal frames above the exhibition — Spatial Design by Parallel Creative Agency — Loom, culture
Paisley and Tartan Loom exhibition banners displayed along a city street — Experience Design by Parallel Creative Agency — Loom, culture
Detail of the dark timber gallery architecture beside a patterned exhibition garment — Interiors by Parallel Creative Agency — Loom, culture
Close-up of an embossed Paisley motif across the dark exhibition wall — Interiors by Parallel Creative Agency — Loom, culture

The exhibition unfolds through a series of interconnected spaces inspired by Charles Rennie Mackintosh.

Historic references sit alongside contemporary fashion and emerging textile technologies, revealing how Scotland's most familiar materials evolved through innovation, culture and style.

Arched exhibition window with a tweed coat and suspended wool-making materials — Window Concept by Parallel Creative Agency — Loom, fashion

Parallel

Parallel created Loom, including its narrative, identity, exhibition interiors, spatial sequence, installations, windows, garment concepts, environmental graphics, imagery and films.

Delivery

SectorCulture & Fashion

ProjectSpatial, Experience

ScopeExhibition Design, Creative Strategy, Visual Identity, Visitor Experience, Spatial Design, Art Direction, Window Concept, Campaign