//Parallel

Lento — Hospitality, Experience and Brand

Hospitality // Experience // Brand

Overhead view of guests cruising across the lake in a Lento branded boat — Experience Design by Parallel Creative Agency — Lento, hospitality

Late nights,
slow mornings.

Set on the edge of a quiet lake, arrival begins by private boat.

Lento brings together landscape, architecture and hospitality at a luxurious pace.

Library lounge with oversized paper pendant lights and a metal-fronted bar — Interior Design by Parallel Creative Agency — Lento, hospitality
Hotel guest suite with freestanding bath and king bed — Interior Design by Parallel Creative Agency — Lento, hospitality

Rooms combinetimber, stoneand natural linen.

Deep soaking baths become part of longer evenings, while selected suites include a private sauna.

Bedside wall light above timber headboard — Interior Design by Parallel Creative Agency — Lento, hospitality
Private timber sauna with stepped seating — Hospitality Design by Parallel Creative Agency — Lento, wellness
Lento room signage with branded door hanger — Brand Identity by Parallel Creative Agency — Lento, hospitality

Breakfast is availablethroughout the day.

Natural wines and classiccocktails are served lateinto the night.

View along the hotel bar with globe lighting — Hospitality Design by Parallel Creative Agency — Lento, hospitality

Evenings continue over dinner, music or a drink by the pool.

Poolside loungers beneath an arched colonnade — Hospitality Design by Parallel Creative Agency — Lento, hospitality
Cocktail served on tray — Experience Design by Parallel Creative Agency — Lento, hospitality
Vaulted lounge with globe pendant lighting — Interior Design by Parallel Creative Agency — Lento, hospitality
Rain shower within the spa environment — Hospitality Design by Parallel Creative Agency — Lento, wellness

The spa combines treatment rooms, indoor pools and thermal experiences.

Private swimmingpontoons rest acrossthe water.

Electric boats move quietly between the shoreline and open lake, offering guests an experience of the timeless landscape.

Guest beneath a Lento branded parasol on the floating deck — Experience Design by Parallel Creative Agency — Lento, hospitality
Branded boat travelling across the lake — Experience Design by Parallel Creative Agency — Lento, hospitality
Branded boats moored beside the floating deck — Experience Design by Parallel Creative Agency — Lento, hospitality
Woman standing on a timber jetty beside a Lento branded boat at sunset — Experience Design by Parallel Creative Agency — Lento, hospitality

The lake remains at the heart of Lento.

Parallel

Parallel created Lento, including its name, strategy, identity, interior concept, guest journey, amenities, lakeside experiences, branded touchpoints, imagery and films.

Delivery

SectorHospitality

ProjectBrand, Spatial, Experience

ScopeHotel Concept, Creative Strategy, Narrative, Identity, Guest Journey, Experience, Interior Design, Art Direction, Campaign, Film Direction