//Parallel

Elixir — Hospitality, Experience and Drinks

Bartender creating a theatrical cocktail beneath suspended glass vessels as guests gather overlooking an Asian city skyline — Experience Design by Parallel Creative Agency — Elixir, hospitality and drinks

Hospitality // Experience // Drinks

Elixir

High above the city, Elixir bar offers a five star contemporary cocktail experience with panoramic views across the skyline.

Silhouetted guest framed by illuminated tubes containing flowers and cocktail ingredients — Experience Design by Parallel Creative Agency — Elixir, hospitality
Guest reaching toward a wall of backlit vessels filled with coloured spirits — Experience Design by Parallel Creative Agency — Elixir, drinks
Clear spirit poured from a round laboratory vessel into a glass over ice — Product Design by Parallel Creative Agency — Elixir, drinks
Vertical view of metallic bar seating and two cocktails on a linear illuminated counter — Spatial Design by Parallel Creative Agency — Elixir, hospitality

A team of specialist mixologists draw on fine spirits, house distillates and seasonal botanicals to create a menu of signature serves.

Close-up of suspended flasks and droppers holding botanical spirit infusions — Product Design by Parallel Creative Agency — Elixir, drinks
Bartenders serving guests beside a glowing technical installation in a high-rise bar — Experience Design by Parallel Creative Agency — Elixir, hospitality

City views, illuminated vessels and suspended installations lead to the Elixir bar.

Black cocktail spoon, jigger and strainer arranged on a branded metal tray — Product Design by Parallel Creative Agency — Elixir, drinks
Clear cocktail ingredient poured in a controlled stream from a glass measuring vessel — Product Design by Parallel Creative Agency — Elixir, drinks
Close view along backlit shelves of glass vessels filled with cocktail ingredients — Spatial Design by Parallel Creative Agency — Elixir, hospitality and drinks

Private tastings create a personal encounter with rare spirits, refined distillates and experimental pours.

Server holding an illuminated cocktail tray with a drink and personalised information card — Experience Design by Parallel Creative Agency — Elixir, hospitality

The Tasting Lab offers a more intimate setting for guests seeking a deeper exploration of flavour.

Parallel

Parallel created Elixir, including its name, strategy, identity, interior and spatial concept, Tasting Lab, ingredient library, guest journey, service objects, imagery and films.

Delivery

SectorHospitality, Drinks

ProjectSpatial, Experience

ScopeBar Concept, Experience, Creative Strategy, Brand Identity, Spatial Design, Art Direction