//Parallel
Asana hero video: a travelling yoga and pilates pop-up pavilion in a European piazza

Lifestyle // Culture // Retail

ĀSANA

Rolled yoga mat display window with a warrior pose mannequin — Spatial Design by Parallel Creative Agency — Asana Yoga & Pilates, retail

Where every pose finds its place.

Colour-blocked yoga mats forming an archway around an activewear display — Spatial Design by Parallel Creative Agency — Asana Yoga & Pilates, retail
Mannequin in warrior pose within the rolled-mat display window — Spatial Design by Parallel Creative Agency — Asana Yoga & Pilates, retail
Activewear aisle framed by floor-to-ceiling columns of colour-blocked yoga mats — Spatial Design by Parallel Creative Agency — Asana Yoga & Pilates, retail
Yoga pose mannequins within an illuminated pop-up pavilion colonnade at dusk — Spatial Design by Parallel Creative Agency — Asana Yoga & Pilates, culture

ĀSANA is a series of yoga events held in Europe's most iconic public spaces.

Two influencers in extended side angle pose at the event — Experience Design by Parallel Creative Agency — Asana Yoga & Pilates, lifestyle

From historic squares to iconic landmarks, every location offers a way to practise beyond the studio.

Aerial view of the pavilion and yoga class in the courtyard — Experience Design by Parallel Creative Agency — Asana Yoga & Pilates, lifestyle
Branded pouches and folded apparel on a pop-up display — Experience Design by Parallel Creative Agency — Asana Yoga & Pilates, retail
Influencers practising within the pop-up pavilion at golden hour — Experience Design by Parallel Creative Agency — Asana Yoga & Pilates, culture
Frontal view of the illuminated yoga pop-up pavilion in a historic piazza at dusk — Spatial Design by Parallel Creative Agency — Asana Yoga & Pilates, culture

In collaboration with leading fitness and lifestyle brands.

Bringing people together in spaces that define our cities

Parallel

Parallel created Asana, including its travelling event format, name, identity, participant journey, pavilion, product concepts, retail activation, campaign imagery and films.

Delivery

SectorRetail, Fashion, Lifestyle & Culture

ProjectBrand, Experience, Campaign, Spatial

ScopeEvent Design, Creative Strategy, Concept, Identity, Window Design, Art Direction, Retail Activation, Visual Merchandising